The former president and CEO of Chrysler's SRT brand, Ralph Gilles, and Ram and Mopar Design vice

president Mark Trostle joined Goldberg on stage. encourage him and summarize vehicle development. The auction's final offer for both Demons and Demon 170s

was $410,000, slightly higher than other vehicles. The consummate showman Goldberg captivates the crowd.

Bids are slow, unfortunately. Despite earning less than he

wanted, Goldberg says that after buying the cars at

He doubled his money at MSRP. More than the money, he appreciates his friends, family, and Mopar leadership.