By showing a production model of the Dodge Hornet, the manufacturer was able to build anticipation for its release.
cars' production versions. The company gained automotive interest as a result. Drawings and photographs for
promotional reasons brought the car's cutting-edge technology,
unique attributes, and appealing design to life. Teasers contributed to the
formation of car performance and capability conjecture. This, in
fueling the excitement and anticipation before the teasers were released.